All Pure London events under one roof from 2012

Pure London is to hold its future events under one roof at Olympia with effect from February 2012. The development of a new double-decker hall and other improvements at Olympia will enable Pure to provide the additional space and facilities that exhibitors and visitors demand under one roof.

Pure Spirit will move out of Earls Court but continue to provide on–trend, creative fashion for the young fashion market in its own hall, the National, at Olympia, in February 2012. The Olympia expansion combined with ongoing uncertainty on the future of Earls Court - on the back of recently submitted redevelopment plans - is the best solution to accommodate the future needs of exhibitors and buyers.

“The completion of the redevelopment works and expansion of Olympia means we can now meet the demand from our brands in one venue from February next year. We’re delighted to be able to return to the ‘under one roof’ format which has proven so popular over the last 30 seasons of Pure” commented Steve Newbold, Managing Director, Pure London.

The next Pure London runs from August 7-9 at Olympia with Pure Spirit still at Earls Court. They will re-unite from February 12-14, 2012.