New app aims to reduce UK's bottled water usage

A new iOS application released June 14 aims to reduce the levels of bottled water consumption in the United Kingdom by directing users to establishments where they can obtain free tap water.

The free application called Water Water Everywhere is a location-based app providing users with details of the nearest establishment where they can find free tap water. The application also encourages users to expand the database by adding new locations.

Created by Caffeine Concepts and Water Water Everywhere, the app aims to reduce the environmental damage indirectly caused by consuming bottled water.

The app represents a growing trend in the UK and USA of free tap water location services designed for mobile devices. Other apps of this kind include Tapit, which covers most American states as does Blue W's optimized mobile site, whereas Tapwater.org and Give Me Tap cover locations in the UK.