Thursday 30 June 2011

Adam Lippes to create Love ADAM for HSN!!!

Adam Lippes, one of today's leading fashion designers, has partnered with multichannel retailer HSN for the exclusive launch of his latest inspiration, Love ADAM. On September 21 and 22, Lippes will debut a collection of classic yet modern apparel for women who want beautifully tailored clothing that exudes sophisticated glamour on HSN, hsn.com and mobile.

Known for his fresh, polished and effortless appeal, Mr. Lippes brings accessibility to his new line for HSN. Love ADAM fuses refined casual and chic elements into versatile and wearable essentials. The assortment is inspired by the fresh and contemporary designs found in his ready to wear collection.

"I wanted my HSN line to reflect the style of an elegant, approachable and smart woman," said Lippes. "HSN is the ideal platform to engage with the consumer and share the story behind my new collection."

"We continue to reinforce HSN as a fashion destination by collaborating with engaging designers who have a unique point of view," said John Bosco, HSN's SVP of Apparel, Accessories and Jewelry. "Adam Lippes brings a fresh new perspective and will show our customers how to bridge the gap between what is fashionable and wearable."

Love ADAM features sleek button down blouses, modern wide-leg pants, printed dresses, fur-trimmed outerwear, embellished skirts and cropped jackets. The collection features easy-to-wear basics, sweaters, great fitting pants and classic dresses. While the apparel line focuses on chic essentials, the line's outerwear styles are refined and versatile with a feminine twist.

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